Conquer Your Content Marketing Funnel: A Beginner's Guide to TOFU, MOFU & BOFU

Here's your friendly beginner's guide to understanding the basics of content funnel across all three stages.

🚀 𝑻𝑶𝑭𝑼, 𝑴𝑶𝑭𝑼, 𝒂𝒏𝒅 𝑩𝑶𝑭𝑼 𝒂𝒓𝒆𝒏'𝒕 𝒎𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈 𝒃𝒖𝒛𝒛𝒘𝒐𝒓𝒅𝒔 𝒂𝒏𝒚𝒎𝒐𝒓𝒆!

𝑊𝑖𝑡ℎ 𝑡ℎ𝑒 𝑠𝑝𝑒𝑒𝑑 𝑎𝑡 𝑤ℎ𝑖𝑐ℎ 𝑡ℎ𝑒 𝑐𝑜𝑛𝑡𝑒𝑛𝑡 𝑖𝑛𝑑𝑢𝑠𝑡𝑟𝑦 𝑖𝑠 𝑡𝑟𝑎𝑛𝑠𝑓𝑜𝑟𝑚𝑖𝑛𝑔, 𝑡ℎ𝑒𝑦'𝑟𝑒 𝑛𝑜𝑤 𝑡ℎ𝑒 𝑏𝑎𝑐𝑘𝑏𝑜𝑛𝑒 𝑜𝑓 𝑒𝑣𝑒𝑟𝑦 𝑒𝑛𝑡𝑒𝑟𝑝𝑟𝑖𝑠𝑒'𝑠 𝑐𝑜𝑛𝑡𝑒𝑛𝑡 𝑠𝑡𝑟𝑎𝑡𝑒𝑔𝑦'𝑠 𝑠𝑢𝑐𝑐𝑒𝑠𝑠.

🌀 𝐼𝑛 𝑚𝑦 𝑙𝑎𝑡𝑒𝑠𝑡 #Medium 𝑝𝑜𝑠𝑡, 𝐼 𝑡𝑜𝑜𝑘 𝑎 𝑓𝑟𝑒𝑠ℎ 𝑠𝑝𝑖𝑛 𝑜𝑛 ℎ𝑜𝑤 𝑎𝑛𝑦𝑜𝑛𝑒 𝑐𝑎𝑛 𝑛𝑎𝑣𝑖𝑔𝑎𝑡𝑒 𝑡ℎ𝑒 𝐶𝑜𝑛𝑡𝑒𝑛𝑡 𝑀𝑎𝑟𝑘𝑒𝑡𝑖𝑛𝑔 𝑟𝑜𝑙𝑙𝑒𝑟-𝑐𝑜𝑎𝑠𝑡𝑒𝑟 𝑎𝑛𝑑 ℎ𝑎𝑣𝑒 𝑡𝑟𝑖𝑒𝑑 𝑑𝑒𝑐𝑜𝑑𝑖𝑛𝑔 𝑇𝑂𝐹𝑈, 𝑀𝑂𝐹𝑈, 𝑎𝑛𝑑 𝐵𝑂𝐹𝑈, 𝑒𝑠𝑝𝑒𝑐𝑖𝑎𝑙𝑙𝑦 𝑓𝑜𝑟 𝑛𝑒𝑤 𝑐𝑜𝑛𝑡𝑒𝑛𝑡 𝑚𝑎𝑟𝑘𝑒𝑡𝑒𝑟𝑠 𝑙𝑖𝑘𝑒 𝑦𝑜𝑢.

✨ 𝑹𝒆𝒎𝒆𝒎𝒃𝒆𝒓: 𝐼𝑡'𝑠 𝑛𝑜𝑡 𝑗𝑢𝑠𝑡 𝑎𝑏𝑜𝑢𝑡 𝑎𝑡𝑡𝑟𝑎𝑐𝑡𝑖𝑛𝑔 𝑙𝑒𝑎𝑑𝑠 𝑏𝑢𝑡 𝑐𝑜𝑛𝑣𝑒𝑟𝑡𝑖𝑛𝑔 𝑡ℎ𝑒𝑚 𝑎𝑐𝑟𝑜𝑠𝑠 𝑎𝑙𝑙 𝑠𝑡𝑎𝑔𝑒𝑠, 𝑖𝑟𝑟𝑒𝑠𝑝𝑒𝑐𝑡𝑖𝑣𝑒 𝑜𝑓 𝑤ℎ𝑒𝑡ℎ𝑒𝑟 𝑡ℎ𝑒𝑦 𝑎𝑟𝑒 𝑏𝑟𝑜𝑤𝑠𝑖𝑛𝑔 𝑜𝑟 𝑎𝑟𝑒 𝑟𝑒𝑎𝑑𝑦 𝑡𝑜 𝑝𝑢𝑟𝑐ℎ𝑎𝑠𝑒.

🤔 𝑾𝒉𝒚 𝒔𝒉𝒐𝒖𝒍𝒅 𝒚𝒐𝒖 𝒓𝒆𝒂𝒅 𝒕𝒉𝒊𝒔 𝒑𝒐𝒔𝒕? 🤔

𝑇ℎ𝑖𝑠 𝑝𝑜𝑠𝑡 𝑖𝑠 𝑖𝑑𝑒𝑎𝑙 𝑓𝑜𝑟 𝑦𝑜𝑢 𝑖𝑓:

✅ 𝑌𝑜𝑢'𝑟𝑒 𝑎 𝑟𝑜𝑜𝑘𝑖𝑒 𝑎𝑛𝑑 𝑡ℎ𝑢𝑠 𝑐𝑜𝑛𝑓𝑢𝑠𝑒𝑑 𝑎𝑏𝑜𝑢𝑡 𝑡ℎ𝑒𝑠𝑒 𝑓𝑢𝑛𝑛𝑒𝑙 𝑠𝑡𝑎𝑔𝑒𝑠 𝑜𝑟 𝑢𝑛𝑠𝑢𝑟𝑒 𝑤ℎ𝑒𝑟𝑒 𝑡𝑜 𝑠𝑡𝑎𝑟𝑡

✅ 𝑌𝑜𝑢 𝑤𝑎𝑛𝑡 𝑡𝑜 𝑑𝑖𝑣𝑒 𝑑𝑒𝑒𝑝𝑒𝑟 𝑎𝑛𝑑 𝑏𝑢𝑖𝑙𝑑 𝑎 𝑠𝑜𝑙𝑖𝑑 𝑓𝑜𝑢𝑛𝑑𝑎𝑡𝑖𝑜𝑛 𝑡𝑜 𝑢𝑝𝑠𝑐𝑎𝑙𝑒 𝑦𝑜𝑢𝑟 𝑒𝑛𝑡𝑒𝑟𝑝𝑟𝑖𝑠𝑒 𝑜𝑟 𝑐𝑙𝑖𝑒𝑛𝑡𝑠' 𝑏𝑢𝑠𝑖𝑛𝑒𝑠𝑠.

🔗 𝐶ℎ𝑒𝑐𝑘 𝑜𝑢𝑡 𝑡ℎ𝑒 𝑐𝑜𝑚𝑝𝑙𝑒𝑡𝑒 𝑎𝑟𝑡𝑖𝑐𝑙𝑒 𝑡𝑜 𝑠ℎ𝑎𝑟𝑝𝑒𝑛 𝑦𝑜𝑢𝑟 𝑐𝑜𝑛𝑡𝑒𝑛𝑡 𝑔𝑎𝑚𝑒 𝑓𝑟𝑜𝑚 𝑠𝑐𝑟𝑎𝑡𝑐ℎ! 𝑃𝑙𝑢𝑠, ℎ𝑒𝑙𝑝 𝑡ℎ𝑒 𝑛𝑒𝑤𝑏𝑖𝑒 𝑐𝑜𝑛𝑡𝑒𝑛𝑡 𝑚𝑎𝑟𝑘𝑒𝑡𝑒𝑟𝑠 𝑒𝑙𝑒𝑣𝑎𝑡𝑒 𝑡ℎ𝑒𝑖𝑟 𝑐𝑜𝑛𝑡𝑒𝑛𝑡 𝑔𝑎𝑚𝑒.! 🚀

𝐿𝑖𝑛𝑘 𝑡𝑜 𝑡ℎ𝑒 𝑎𝑟𝑡𝑖𝑐𝑙𝑒 👉 ℎ𝑡𝑡𝑝𝑠://𝑚𝑒𝑑𝑖𝑢𝑚.𝑐𝑜𝑚/@𝑚𝑎𝑛𝑛𝑘𝑖𝑧𝑢𝑏𝑎𝑛𝑖/𝑡ℎ𝑒-𝑐𝑜𝑛𝑡𝑒𝑛𝑡-𝑚𝑎𝑟𝑘𝑒𝑡𝑖𝑛𝑔-𝑟𝑜𝑙𝑙𝑒𝑟𝑐𝑜𝑎𝑠𝑡𝑒𝑟-𝑐𝑜𝑛𝑞𝑢𝑒𝑟𝑖𝑛𝑔-𝑡𝑜𝑓𝑢-𝑚𝑜𝑓𝑢-𝑎𝑛𝑑-𝑏𝑜𝑓𝑢-𝑎𝑐𝑟𝑜𝑠𝑠-𝑐ℎ𝑎𝑛𝑛𝑒𝑙𝑠-283𝑑𝑒𝑏9𝑐581𝑏 🔥

𝑻𝒉𝒊𝒏𝒌 𝒚𝒐𝒖'𝒗𝒆 𝒎𝒂𝒔𝒕𝒆𝒓𝒆𝒅 𝒕𝒉𝒆 𝒎𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈 𝒇𝒖𝒏𝒏𝒆𝒍 𝒐𝒓 𝒋𝒖𝒔𝒕 𝒈𝒆𝒕𝒕𝒊𝒏𝒈 𝒔𝒕𝒂𝒓𝒕𝒆𝒅?

𝐷𝑟𝑜𝑝 𝑦𝑜𝑢𝑟 𝑖𝑛𝑠𝑖𝑔ℎ𝑡𝑠/ 𝑞𝑢𝑒𝑠𝑡𝑖𝑜𝑛𝑠 𝑏𝑒𝑙𝑜𝑤, 𝑎𝑛𝑑 𝑙𝑒𝑡 𝑢𝑠 𝑑𝑖𝑠𝑐𝑢𝑠𝑠 ℎ𝑜𝑤 𝑡𝑜 𝑚𝑜𝑣𝑒 𝑦𝑜𝑢𝑟 𝑙𝑒𝑎𝑑𝑠 𝑓𝑟𝑜𝑚 𝑇𝑂𝐹𝑈 𝑡𝑜 𝐵𝑂𝐹𝑈...✨

𝑷.𝑺.: 𝑲𝒏𝒐𝒘 𝒔𝒐𝒎𝒆𝒐𝒏𝒆 𝒘𝒉𝒐 𝒊𝒔 𝒔𝒕𝒂𝒓𝒕𝒊𝒏𝒈 𝒘𝒊𝒕𝒉 𝒕𝒉𝒆𝒊𝒓 𝒄𝒐𝒏𝒕𝒆𝒏𝒕 𝒎𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈 𝒋𝒐𝒖𝒓𝒏𝒆𝒚? 𝑫𝒐𝒏'𝒕 𝒇𝒐𝒓𝒈𝒆𝒕 𝒕𝒐 𝒕𝒂𝒈 𝒕𝒉𝒆𝒎 𝒉𝒆𝒓𝒆 - 𝒕𝒉𝒆𝒚'𝒍𝒍 𝒕𝒉𝒂𝒏𝒌 𝒚𝒐𝒖 𝒍𝒂𝒕𝒆𝒓!

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